Brown Brothers Harriman’s 2025 Global ETF Investor Survey

Financial services firm Brown Brothers Harriman (BBH) published the results of its 2025 Global ETF Investor Survey on Monday. The data shows that more than three-quarters of Americans expect to increase their investment in cryptocurrency-focused ETFs over the next 12 months.

Key Findings

• Demand for Crypto ETFs: Demand for crypto exchange-traded funds (ETFs) appears to be highest in Asia at 80% and lowest in Europe at 56%. Americans fall on the upper end at 76%.
• SEC Approval: The U.S. Securities and Exchange Commission (SEC) approved multiple spot bitcoin ETFs in January last year, sparking a crypto ETF gold rush.
• Leading Funds: Blackrock’s iShares Bitcoin Trust (IBIT) has been particularly successful, with more net inflows than any other crypto ETF. At the time of reporting, the fund had grown to more than $50 billion in assets, achieving a return of 113.61% since inception.
• Other Notable ETFs: The Fidelity Wise Origin Bitcoin Fund (FBTC) is the second largest bitcoin ETF, with just under $20 billion in assets, roughly a third of IBIT’s asset size.