Millennials and Gen Z are increasingly investing in cryptocurrencies: the WEF report reveals emerging trends

cryptonews.net 27/03/2025 - 12:02 PM

Cryptocurrencies and Young Investors

Cryptocurrencies are becoming a central investment choice for Millennials and Generation Z. According to the Global Retail Investor Outlook 2024 by the World Economic Forum (WEF), a growing portion of young investors allocates over half of their portfolio to digital currencies. This trend reflects a broader change in how new generations approach financial risk, trust, and investment planning.

Trends in Investment Choices

The report, based on a survey of 13,000 individuals in 13 countries, reveals:
62% of Millennials have at least a third of their portfolio in cryptocurrencies.
35% of Gen Z invests over 50% in digital assets.
20% of Gen Z allocates about a third to cryptocurrencies.

Factors Influencing Young Investors

The report cites several reasons for this trend:
Technological accessibility
Trust in blockchain values
– Influence of social media and educational platforms

Why Prefer Cryptocurrencies?

Younger generations find cryptocurrencies more understandable compared to traditional investments like mutual funds or bonds. They rely less on traditional financial advisors, seeking information from cryptocurrency platforms and online communities. This shift poses a challenge for regulators and educators who must adapt to a preference for YouTube tutorials over traditional financial reports.

Investments Guided by Personal Values

Another significant driver behind their financial choices is the ethical value of investments:
70% of Millennials and 66% of Gen Z choose financial institutions based on ethical alignment.
– Cryptocurrencies resonate with principles of decentralization and transparency.
Young investors are also interested in alternative assets and financial activism.

Higher Adoption in Emerging Markets

Emerging markets show even higher adoption rates than developed countries:
36% of investors in emerging markets own cryptocurrencies, compared to 27% globally.
Countries like India, Brazil, and South Africa show higher adoption rates. In these nations, cryptocurrencies enable access to financial markets in areas with underdeveloped banking infrastructures.

The Role of Technology

Technology significantly influences the trend toward cryptocurrencies:
41% of global investors, including nearly half of Millennials and Gen Z, are open to delegating financial decisions to AI algorithms.
– Young generations actively use budgeting apps, robo-advisors, and fintech platforms, integrating cryptocurrencies into their portfolios.

Risks of Excessive Exposure

Despite enthusiasm for cryptocurrencies, the WEF report highlights associated risks:
– High allocation in a volatile asset raises concerns about long-term stability.
– Regulators must find a way to inform and protect younger investors without stifling innovation.

Conclusion

The WEF report shows how Millennials and Gen Z are reshaping investments with a strong leaning toward cryptocurrencies and digital financial technologies. Key drivers include personal values, access to markets, and the role of technology. However, this exposure raises questions on stability and investor protection, necessitating a balance between innovation and regulation. The future is increasingly digital and decentralized, led by a generation eager to reinvent the financial system.




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