Formula One Fans Get Closer to the Action

Formula One fans are experiencing an unprecedented connection to the sport, thanks to Binance. The world’s leading cryptocurrency exchange has unveiled the helmet design that Pierre Gasly will wear at the Australian Grand Prix—an incredible artwork created by a fan and transformed into a striking mural in Melbourne.

Winning Design

The winning design, submitted by Brazilian fan Tiago Barra, was chosen from over 500 entries in the Pierre Gasly Helmet Design Contest, a global initiative hosted by Binance. Featuring Australia’s national colors—green and gold—the design showcases local icons such as the kangaroo and emu, intertwined with racing circuit heritage.

Mural Creation

To realize this vision, renowned Australian street artist Matt Adnate crafted a breathtaking mural against the backdrop of the Melbourne skyline, capturing the helmet’s intricate details. The artwork features an eagle, Victoria’s native bird of prey, symbolizing speed, precision, and the fierce spirit of F1 racing.

Interactive Experience

Adding a high-tech element, fans can interact with the helmet through an augmented reality (AR) experience, seamlessly integrated into the mural. By scanning a QR code, fans from around the world can explore the full design from various angles, enhancing their connection to the race.

Helmet with a Purpose

Beyond its debut on the track, Gasly’s Australian Grand Prix helmet will be auctioned after the race, with proceeds benefiting CROW Youth Boxing, a local charity empowering First Nations youth.

Gasly’s Excitement

Gasly expressed his enthusiasm:
“The mural brings the winning helmet design to life in such a bold way. The contest showcased the passion and creativity of fans worldwide, and it’s incredible to see their vision take shape. Binance continues to push boundaries, bringing fans even closer to the sport. I can’t wait to wear this design on track in Melbourne.”

Tiago Barra’s Dream

For Tiago Barra, winning the contest was surreal:
“I still can’t believe I won! Seeing my design come to life on the track and in the mural is surreal. The gold and green represent Australia, while Binance’s signature colors blend in perfectly. I wanted to capture Pierre’s resilience and the raw speed of F1.”

Binance Strengthens F1 Connection

Sarah Dale, Binance’s Global Head of Partnerships, highlighted the initiative’s significance:
“Following the success of last year’s campaign, this year’s competition saw incredible global engagement. The mural and AR experience take it even further, bringing fans into the heart of the action. Our partnership with Pierre and BWT Alpine F1 continues to create unique, immersive experiences that bridge the worlds of crypto and motorsport.”

About Binance

Binance is the world’s largest cryptocurrency exchange by trading volume and registered users, trusted by over 260 million people in more than 100 countries. Known for its security, transparency, and industry-leading innovations, Binance offers a wide array of crypto services including trading, finance, education, and Web3 features.