Here are the key takeaways from Piper Sandler's annual US Ad Buyer Survey

Piper Sandler's survey shows optimism in US ad spending growth, AI tool adoption, and improved economic confidence, predicting increased budgets for digital ads and connected TV.

AppLovin, Trade Desk shares dip missing S&P 500 inclusion

AppLovin, The Trade Desk, and Coinbase stocks fell after not being included in the S&P 500 rebalance, while Apollo and Workday stocks rose after their inclusion.

Trade Desk, Roku shares rise on merger speculation

Shares of The Trade Desk and Roku rose due to merger speculation. Analyst Morris suggests both firms could benefit from integration in the competitive CTV market.

Roku down after media report that Trade Desk plan for TV operating system

The Trade Desk shares fall as solid results fail to meet high expectations

The Trade Desk exceeded earnings expectations with Q3 results but saw a 7.9% drop in shares due to unmet market expectations despite solid growth and guidance.

Wells Fargo starts TTD stock at Buy; Citi expects 'strong beat and raise' Q3 print

Wells Fargo initiated coverage of The Trade Desk with a Buy rating and $150 target, citing CTV growth and competitive advantages from Alphabet's challenges ahead of Q3 earnings.

KeyBanc raises estimates on Alphabet, Meta ahead of earnings

KeyBanc Capital Markets raises earnings estimates and price targets for Alphabet, Meta, Pinterest, and The Trade Desk, anticipating strong ad market performance for Q3 2024.