Milady: A Cultural Phenomenon in the NFT Space

Originating as an NFT community, Milady and its surrounding ecosystem have become one of the most culturally significant groups in Ethereum and crypto as a whole.

Over the years, notable figures have joined or interacted with the community, including the likes of Elon Musk and Ethereum co-founder Vitalik Buterin.

Known for its edgy humor, layers of irony, and cult-like mentality, the Milady community has defied many attempts to decipher what on earth is going on in its self-referential world. At its broadest, the community spans multiple NFT collections, meme coins, global raves, a Minecraft server, and long philosophical texts.

This has led many, including alt-right political commentator Nicholas Fuentes, to attempt to engage with the community, only to get lost in a maelstrom of memes.

Don’t worry though—over the years, we’ve become experts on the topic. Here’s what you need to know.

What is Milady?

Milady (also referred to as Milady Maker) is an NFT collection created by the Remilia Corporation in August 2021. The profile pictures feature cute Chibi anime style characters with huge glossy eyes, each with an individual “drip” score and grade. It’s believed the Milady character was inspired by Hororo from the anime series “Bottle Fairy.”

While at its core Milady is a profile picture NFT project, the Milady ethos rejects much of what is expected of this sector. To be a Milady, you don’t have to buy an NFT—just change your profile picture on X (formerly Twitter), sparking the meme that changing your profile picture to a Milady will change your life.

Remilia as an ecosystem also includes a quarterly magazine, other derivative NFT projects like Remilio Babies, a record label, and more. While not technically under the Milady umbrella, much of the Remilia ecosystem overlaps with the Milady NFT community—both through its members and cultural approach.

Additionally, there is a Milady Minecraft game server—called Miladycraft—which acts as a social hub for its community members as well as a thoughtful art piece reflecting modern gaming and society.

In December 2024, the Milady Cult Coin (CULT) launched on Ethereum as the official token for the project—after numerous related tokens were launched but never officially endorsed.

This came after a pre-sale that the project’s leaders and community members trolled as a scam, spamming “Don’t worry about it” to anyone that asked what was happening, followed by a stream of deep-fried AI-generated memes.

Ultimately, Milady is a mindset and a philosophical outlook on life, largely influenced by the writings of Charlotte Fang, the founder of Remilia Corporation.

Who is Charlotte Fang?

Charlotte Fang is the pseudonymous founder and CEO of Remilia Corporation, and the leader of the Milady Cult. Fang predominantly uses he/him pronouns but stated that she/her can be used depending on the “vibe.”

A series of blog posts on Mirror.xyz have provided insights into the controversial founder’s philosophical and sociological views. A foundational concept for Fang and the wider Milady community is “network spirituality,” which refers to the cultural connections embedded in internet memes and references—encouraging the embrace of the digital self.

In another blog post titled “The Cancelled Will Inherit the Earth,” Fang reflects on cancel culture, asserting that many with a notable following will eventually be canceled, leading to a culture shift among the canceled.

Fang advocates for pre-canceling oneself by intentionally saying slurs, considering this stance “punk.” This philosophy may explain some of the controversial statements made by Fang and Milady members, making Fang one of the most polarizing founders in crypto, especially after a 2022 controversy.

The Miya Controversy

In 2022, the co-founder of DeFi Llama, 0xngmi, exposed Fang as having posted alt-right extremist content under the pseudonym Miya. Fang allegedly posted racist and homophobic content and engaged in inappropriate relationships with minors suffering from eating disorders.

Initially, Fang attempted to distance himself from Miya, but later admitted his involvement. He stated that his true beliefs “hold no room for hate” and he detests abusers and groomers.

Fang explained that the account was a “performative identity” exploring fringe ideologies through controversial content for critical satire. This incident has since become part of Milady lore, with cult members embracing it rather than ignoring its significance.

Even after the controversy and the broader decline in the NFT market, Milady remains culturally relevant. In 2023, Tesla founder Elon Musk posted a Milady meme, causing a price spike, and in 2025, Vitalik Buterin changed his profile picture to a Milady, perceived as a cultural shift.

Milady is confusing, controversial, and bizarre—but it’s an undeniable part of the conversation.