Google Fined by Turkey's Antitrust Authority

Turkey's antitrust authority has imposed a fine of 2.61 billion liras (around $75 million) on Google for anti-competitive practices. The regulatory body accused Google of unfairly favoring its own supply-side platform (SSP), which is used for automating the sale of advertising space, at the expense of its competitors.

The board's decision highlighted Google's abuse of its dominant market position, violating competition law. Specifically, Google International LLC, Google LLC, Google Ireland Ltd., and Alphabet Inc. were named in the ruling.

To address these issues, Google has been given six months to comply with the law and provide equal conditions for third-party SSPs as it does for its own services. Failure to do so will result in additional daily fines. Google has the option to appeal this decision.

This ruling comes amid a series of global challenges to Google's business practices. Earlier this year, a US judge deemed Google's search engine an illegal monopoly, and European regulators inquired about its ad partnership with Meta.

In June, Google faced another penalty from Turkey's antitrust board, fined 482 million liras for problems related to its hotel search service.

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