Trump Media and Technology Group (TMTG) Trademarks

Trump Media and Technology Group (ticker DJT) has applied to register trademarks for brand names associated with its new customized exchange-traded funds (ETFs) and separately managed accounts (SMAs).

These investment vehicles will be part of Truth.Fi, a new financial services and fintech brand that launched on January 29. The company plans to invest up to $250 million in traditional investment vehicles, SMAs, bitcoin ETFs, and similar crypto-related securities. TMTG is partnering with Charles Schwab to develop the SMAs.

CEO and Chairman Devin Nunes stated, “We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market.” He emphasized their plans to differentiate products, particularly concerning bitcoin, while focusing on investors who believe in America First principles.

TMTG has signed service and licensing agreements with Yorkville Advisors, which will act as the registered investment advisor for its new financial products. The trademarks include:
– Truth.Fi Made in America ETF
– Truth.Fi Made in America SMA
– Truth.Fi U.S. Energy Independence ETF
– Truth.Fi U.S. Energy Independence SMA
– Truth.Fi Bitcoin Plus ETF
– Truth.Fi Bitcoin Plus SMA

Nate Geraci, ETF Store President, remarked on X about the interest in an intersection of ETFs and crypto.

Donald Trump owns over 50% of TMTG, which operates the social media platform Truth Social and the streaming service Truth+.

Eric Balchunas, a senior ETF analyst, noted that these funds will likely have small asset gathering compared to other Bitcoin ETFs, but their launch contributes to mainstream acceptance in finance.

Trump’s Ongoing Crypto Strategy

Trump has been actively engaging with the crypto industry, having embraced bitcoin in the spring of 2024. Recently, he signed an executive order to explore a strategic digital asset reserve.

The World Liberty DeFi protocol, supported by Trump, recently moved over 90% of its multi-asset treasury, including substantial holdings in ETH and WBTC.

The protocol completed a $254 million token fundraise just before Trump took office. Reports have indicated that World Liberty has been reaching out to blockchain projects about swapping protocol tokens for a fee, though the team denied these claims.

Trump and Melania-themed memecoins are even being accepted as payment on certain Trump-branded product websites. However, U.S. watchdog Public Citizen is calling for an investigation into Trump regarding alleged federal violations related to his official memecoin launch.