Meme Coin Morning Routine (ROUTINE) Revives the Trenches
A Solana token launched on Pump.fun, inspired by an ice water facial morning routine, has sparked renewed interest in meme coins.
Over the weekend, the meme coin Morning Routine (ROUTINE) reached a market cap of $19 million, suggesting a resurgence in the meme coin space. This token was born from a viral video featuring an influencer’s extreme morning routine, which includes multiple ice water facials.
The video, believed to be the most viewed post on X (formerly Twitter) since the viewership metric became public in 2022, garnered over 667 million views in just four days. Previously, notable posts by activist Greta Thunberg and Elon Musk held the title for highly viewed content, documenting 323 million and 244 million views respectively.
Background of the Video: Fitness influencer Ashton Hall first uploaded the video to TikTok in early February. Its popularity surged when it was shared on X by user TipsForMen. In the clip, Hall showcases his rigorous early morning schedule starting at 3:52 AM. His routine includes:
- Drinking Saratoga Spring Water
- Writing in his diary
- Watching God-related videos
- Performing an ice water dunk
- Hitting the gym
- Applying a banana peel on his face
- Another ice water dunk
- Working remotely in a suit
Many viewers find the video hilarious due to Hall’s serious demeanor and the absurdity of the routines.
Market Response: Launched on March 21, ROUTINE initially hit a $19 million market cap by Sunday but later dropped 57% to $8 million before surging back by 87.8% to $15 million.
Accompanying Trends: There is also a beta token related to the viral video called Saratoga Spring Water (SARAGOTA), which reached a $3 million market cap by Monday morning.
This renewed action in ROUTINE and SARATOGA breathed new life into the meme coin trenches, which had been experiencing stagnant prices. Profits from ROUTINE have reportedly prompted traders to invest in other coins, with over 100 making over $10,000 from the fitness-inspired token.
Recent trends indicate a potential bullish sentiment in the meme coin sector. Tokens like Fartcoin (FARTCOIN), SPX6900 (SPX), and Bonk (BONK) saw recoveries of 80%, 68%, and 23% respectively over the past week, with the entire meme category climbing 6.6%. However, not all tokens are thriving; Toshi (TOSHI), Unicorn Fart Dust (UFD), and Fwog (FWOG) faced declines of 17.7%, 15%, and 6% respectively.
Many traders are optimistic that this might signal the beginning of a new wave of meme coin excitement, reminiscent of the previous year’s frenzy.
Edited by Stacy Elliott.
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