MicroStrategy’s Bitcoin Holdings

With total unrealized profits now surpassing $102.5 billion, MicroStrategy’s Bitcoin holdings have yielded substantial returns. Under the guidance of Executive Chairman Michael Saylor, the firm’s aggressive dollar-cost averaging strategy has been successful amidst Bitcoin’s recent bull market.

According to the latest data, MicroStrategy’s acquisition of nearly 500,000 BTC cost an average of $66,384 per coin, while BTC is currently trading above $87,000. This recent surge, from below $30,000 in early 2023 to new all-time highs in Q1 2025, has significantly enhanced the company’s portfolio. Cumulative gains have led to an astounding $43.66 billion in holdings, reflecting a 31.74% increase in overall position value since inception.

Despite this positive headline, a closer look at MicroStrategy’s recent acquisitions reveals that many are still in the red. High-volume purchases made in late 2024 and early 2025, including several transactions exceeding $1 billion at average prices between $97,000 and $105,000, are currently reporting losses.

For instance, the purchase of 10,107 BTC on Jan. 27 at $105,596 reflects a 19.74% loss, while acquiring over 20,000 BTC on Feb. 24 at $97,514 shows a 10.65% decline. However, MicroStrategy’s long-term strategy, focusing on accumulation during downturns and retention through volatility, is beginning to yield positive results.

Large purchases made between 2020 and 2022, at prices under $30,000 and $40,000, now mitigate short-term losses significantly. This supports Saylor’s perspective that Bitcoin is a strong treasury reserve asset with substantial potential for future growth. MicroStrategy’s strategy appears increasingly commendable, amid supply constraints linked to Bitcoin’s halving and surging inflows into Bitcoin spot ETFs.

Even though some investments haven’t reached break-even, the firm’s steadfast accumulation approach continues to outperform many institutional peers. MicroStrategy’s commitment positions it as a leading corporate player in the evolving Bitcoin landscape, boasting over $10 billion in unrealized gains.