Polkadot signs sponsorship deal with Lionel Messi’s Inter Miami

investing.com 30/08/2024 - 11:36 AM

Polkadot Partners with Inter Miami Football Club

Polkadot has signed a sponsorship deal with Lionel Messi’s Inter Miami Football Club, becoming its global training partner.

Under this sponsorship, the Polkadot logo will appear on all of Inter Miami’s first team training gear, debuting ahead of their away match against Chicago Fire FC on August 31.

Players and technical staff will wear Polkadot-branded training shirts during official sessions at Miami’s Florida Blue Training Centre, on the road, and during pre-match warm-ups.

As a main partner, Polkadot will interact with Inter Miami’s fans through fan zones and digital campaigns.

The company will gain branding opportunities at the training center and throughout Chase Stadium, including signage and LED displays.

Chrissy Hill, CLO & interim COO of Parity Technologies, expressed excitement for Polkadot’s commitment to the future of entertainment through this sponsorship, emphasizing the thrill of seeing global soccer stars wear their brand.

Euan Warren, Inter Miami Vice President of Partnerships, stated that partnering with Polkadot aligns with their shared vision for innovation, making it a collaboration that resonates with fans.

Polkadot’s recent treasury report indicates an allocation of $87 million worth of DOT towards various initiatives in the first half of 2024, with marketing and outreach activities receiving over $36 million to attract users and businesses.

Following the completion of Polkadot 1.0 in July 2023, the community is now gearing up for Polkadot 2.0, supported by technologies like Async Backing and Elastic Scaling.




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