Netflix Sets NFL Streaming Record

Netflix Inc (NASDAQ:NFLX) drew a record audience for its NFL debut, with over 24 million U.S. viewers tuning into each of the two Christmas Day games, according to Nielsen data.

• The Kansas City Chiefs’ win over the Pittsburgh Steelers attracted 24.1 million viewers.
• The Baltimore Ravens' victory against the Houston Texans, featuring a Beyoncé halftime show, averaged 24.3 million.

Most viewers streamed via Netflix, with smaller audiences watching on local TV stations in the teams' markets or on the NFL+ service. Previously, the NFL streaming record was 23 million on Peacock during a January playoff game between the Chiefs and Miami Dolphins.

Netflix’s broadcast avoided the technical glitches that marred its recent coverage of a Jake Paul vs. Mike Tyson boxing event.