Marriott International’s Booking Trends in Greater China

(Reuters) – Hotel operator Marriott International (NASDAQ:MAR) announced on Thursday that a key bookings metric in Greater China is now under three days, raising concerns regarding travel plans due to increasing uncertainty in the world’s second-largest economy.

“The ability to really build in creative and aggressive pricing strategy is impacted pretty significantly (by the short booking window),” said CEO Anthony Capuano at the Bank of America Gaming and Lodging Conference.

Capuano noted that the three-day booking window is the shortest he has encountered.

A booking window refers to the duration between the reservation date and the actual arrival date.

In July, Marriott lowered its forecast for 2024 room revenue growth, attributing this change to weaker domestic travel demand in China and North America.

Additionally, Capuano mentioned that the absence of inbound international travel in China and restricted flight capacity have created challenges for the company.