German E-Commerce Revenue Increase in 2024

German online retailers experienced a slight revenue increase in 2024, marking the first growth since 2021, as reported by an industry association on Thursday.

This growth is attributed to higher savings, which have boosted consumer confidence in Germany.

The BEVH association, which includes members such as Zalando, Amazon’s German division, and mail order group Otto, reported that e-commerce sales of goods grew by 1.1% in 2024, totaling 80.6 billion euros ($84.0 billion), including value-added tax.

Moreover, a joint forecast by the BEVH and the EHI retail institute indicates an expected growth rate of 2.5% for 2025.

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