PiP World Launches Tap-to-Earn Game on Telegram

After acquiring the Roblox stock-trading simulator StockRise last month, the web3 gaming firm PiP World is launching a tap-to-earn Telegram game.

The long-term goal behind both actions is to attract Roblox and Telegram users to the company’s upcoming blockchain-based mobile video game, PiP Trader, which is set for release later this year. PiP World CEO Saad Naja stated that the company aims to build a large ecosystem by gamifying financial literacy.

In the company’s Telegram game, Gold Rush, which launched Thursday, players start as interns and aim to climb the ranks to become hedge fund managers, according to PiP World’s statement. Gold Rush will eventually serve as a companion game to PiP Trader.

Telegram-based games such as Notcoin, Hamster Kombat, and Catizen have revived the web3 gaming ecosystem, which has struggled to gain traction. However, it is unclear whether these games attract players mainly due to financial incentives or the enjoyment of gameplay. Most Telegram games utilize the TON blockchain, originally developed by the messaging app.

Tapping into Roblox and Telegram

The Dubai-based PiP World acquired the Roblox game StockRise last month for an undisclosed amount, as reported by VentureBeat. The game’s developers plan to incentivize players from their Roblox game to migrate to both the Telegram-based Gold Rush and PiP Trader, although no efforts have yet begun.

PiP World aims to attract some of the nearly 1 billion users on Telegram with Gold Rush, while their StockRise game has received over 7 million unique visits according to Roblox.

“It's definitely beneficial on our side to bring people over from Roblox, bring people over from Telegram to the main experience. By having a foothold in those experiences, we maximize the overall global footprint of PiP World,” Naja said.