Ferrari's Commitment to Manufacturing in Maranello

By Vanessa O'Connell
NEW YORK (Reuters) – Ferrari will always manufacture its luxury sports cars in its hometown of Maranello, Northern Italy, including its first fully-electric model expected next year, according to Chief Executive Benedetto Vigna.

This commitment remains unchanged despite potential new tariffs on international markets, including the U.S., following Donald Trump's election as president.

> "We make cars in Maranello," Vigna stated at the Reuters NEXT conference in New York, responding to a question about manufacturing in the U.S.
> "We will sell cars in the U.S., but we will make cars in Maranello."

Vigna expressed confidence in maintaining demand despite the upcoming administration. Trump has hinted at possible tariffs on European goods.

> "Our order book is pretty strong," Vigna remarked. "He decides what to do here; we will cope with those new rules… there will be tariffs for us, for everyone. It's good because when you have the realities changing around you, it's a way to foster more and more innovation."

The company is set to unveil its first fully-electric car in the fourth quarter of 2025. When asked about the expected selling price, which may exceed 500,000 euros ($526,000), Vigna indicated that the price would be determined last minute, based on the car's emotional impact.

> "It depends on the emotion that we are able to transmit with the car,” he explained.

Ferrari started accepting cryptocurrency payments for its luxury cars last year but currently does not invest in them.

> "We wanted to provide the opportunity for clients… In any case, we get cash – dollar or euro depending on the country. We love cash," Vigna stated.

Payments in cryptocurrencies began in the U.S. last year and have also been adopted by some European dealerships.

In addition, Vigna expressed pride in a new deal announced earlier on Tuesday, to supply engines and gearboxes to a new Cadillac Formula One team starting in 2026.

> "We are very glad of this selection, and this makes us proud," he said. "In our DNA is racing. We have been present in this sport, which is now becoming entertainment, since the beginning."

To view the live broadcast of the World Stage, visit the Reuters NEXT news page.

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