Etsy Unveils Major Executive Changes

On Thursday, Etsy, Inc. (NASDAQ: ETSY), a global online marketplace for creative goods, unveiled significant changes to its executive team, aimed at enhancing the customer experience and reigniting the company's growth. These strategic updates will take effect in the first week of January 2025.

Key Appointments and Changes

• Kruti Patel Goyal has been promoted to President and Chief Growth Officer, a newly minted position. She will unify all customer interactions to provide an enriched experience for Etsy's community, overseeing Product, Marketing, Member Support, Trust and Safety, and Strategy and Operations. Patel Goyal continues leading Depop until April 2025 while aiding in the search for her successor.

• Lanny Baker, previously at Eventbrite, will join Etsy as Chief Financial Officer, succeeding Rachel Glaser, who is retiring. Glaser will serve as an advisor until June 30, 2025.

• Brad Minor has been promoted to Chief Marketing Officer from Chief Brand Officer, taking over after Raina Moskowitz's departure for a CEO position elsewhere.

• Rachana Kumar, Etsy's Chief Technology Officer, is leaving for new opportunities, but will remain in an advisory role during the transition.

Leadership Confidence

CEO Josh Silverman expressed gratitude to departing executives for their contributions to Etsy's success and voiced confidence in the new leaders’ potential to drive growth. The management changes are unrelated to Etsy’s financial performance.

Patel Goyal successfully reignited the Depop brand, while Baker brings over two decades of experience in financial roles. Minor has extensive experience in brand marketing across various industries, enhancing his fit for the Chief Marketing Officer role.

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