Coinbase Acquires Spindl

Coinbase, the largest crypto exchange in the U.S., has acquired Spindl, an on-chain ads and attribution platform founded by Antonio Garcia-Martinez. The terms of the deal were undisclosed.

Spindl, founded in 2022, will operate under “Base,” the Ethereum Layer 2 incubated by Coinbase.

> “As we integrate this team & technology into Base, as with all things on Base, we’re committed to maintaining open standards for publishers and advertisers alike,” Coinbase wrote in a blog post. “These principles will help us scale the ecosystem while keeping it open, fair, and inclusive for everyone.”

Antonio Garcia-Martinez, a former Facebook employee focused on advertisements, gained prominence as a tech commentator after publishing “Chaos Monkeys.”