Charter Communications Offering Peacock Streaming Service

(Reuters) – Charter Communications will offer NBCUniversal’s Peacock streaming service to some customers at no extra cost starting next year, aiming to expand its user base.

The multi-year deal includes a renewal of Comcast-owned NBCUniversal’s network portfolio, encompassing broadcast, entertainment, and sports. The financial terms of the deal were not disclosed.

Customers subscribing to Charter’s Spectrum TV Select cable plan, which already features streaming platforms like Disney+, ESPN+, and Paramount+, will gain access to the ad-supported Peacock streaming service.

In an effort to retain subscribers, cable TV operators are bundling streaming services. Following this announcement, Charter’s shares rose by 1.2%. As of June 30, the company has a total of 13.31 million video customers.

Recently, Charter also renewed a similar agreement with Warner Bros Discovery, including Max and Discovery+ streaming services in its package at no extra charge.

Executive vice president of programming acquisition, Tom Montemagno, stated, “We have completed deals with every major programmer to create better flexibility and greater value for our customers by including DTC streaming apps with their Spectrum TV service, at no additional cost.”

Last year, Charter negotiated concessions from Walt Disney, securing a smaller programming package while gaining rights to distribute Disney+, Hulu, and ESPN+ to its Spectrum TV customers.