Richmond, VA – Bowlero Corporation (NYSE: BOWL)

Bowlero Corporation, a global leader in location-based entertainment, announced its rebranding to Lucky Strike Entertainment, effective December 12, 2024.

The company, known for its bowling centers, is expanding its entertainment services and will change its legal name to Lucky Strike Entertainment Corporation. With the rebranding, the stock ticker will shift from NYSE: BOWL to NYSE: LUCK, aligning with the new brand identity.

Thomas Shannon, Founder, Chairman, and CEO of Bowlero Corp., stated that the rebranding signifies a commitment to providing diverse entertainment experiences. He noted the company’s growth into new sectors and the importance of a brand that reflects its varied offerings.

The rebranding initiative, led by New York-based agency Kingsland, aims to create an upscale and universally appealing brand identity. Over the next two years, more than 75 Bowlero centers will be transformed into Lucky Strike venues, starting with prominent locations in Manhattan and the DC area.

A flagship Lucky Strike center is expected to open in Beverly Hills in December 2024, featuring luxury interiors and premium entertainment options with exclusive food and beverage menus.

Lucky Strike Entertainment's expansion plan includes acquiring water parks and family entertainment centers like Raging Waves, Big Kahunas, and Boomers Parks, diversifying its portfolio.

Since acquiring the original Bowlmor Lanes in 1997, Thomas Shannon has played a crucial role in redefining the bowling industry, growing Bowlmor into a national brand. The organization now manages the largest number of bowling lanes worldwide and employs over 12,000 individuals.

Additionally, the company owns the Professional Bowlers Association (PBA), increasing its presence in sports and media. Annually, it attracts over 40 million guests.

The rebrand to Lucky Strike Entertainment represents a new chapter, focusing on delivering exceptional experiences that bring people together. Shannon reflected on the company’s journey from a single Manhattan venue to a global entertainment brand, emphasizing the vision of creating memorable spaces for celebrations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.