Apple Inc. Job Cuts

According to a report by Bloomberg on Tuesday, Apple Inc (NASDAQ:AAPL) has reduced its workforce by approximately 100 jobs within its digital services group due to shifting company priorities.

The layoffs impacted employees across various teams under the leadership of Senior Vice President Eddy Cue, particularly affecting those involved in Apple’s bookstore services.

This decision represents a notable instance of job reductions for the Cupertino-based tech giant, which has primarily maintained its workforce, especially amid a growing trend of layoffs taking place within the tech sector.

In early September, Apple is expected to introduce its latest flagship iPhone, alongside the launch of several new artificial intelligence features across its devices. The iPhone 16 will be a focal point in Apple’s AI initiative, as the company seeks ways to revive growth following more than a year of declining device sales.

Earlier this year, there were reports that Apple had canceled its long-anticipated car project, choosing instead to concentrate resources on AI development. Additionally, the company has reassigned around 2,000 employees, some of whom may face redundancy.