FIFA’s Crypto Initiative

In an unlikely move, Gianni Infantino, president of FIFA (Fédération Internationale de Football Association), announced that his organization is seeking to partner with crypto firms to launch a cryptocurrency dubbed “FIFA coin.” This initiative aims to capitalize on FIFA’s strong global brand, the $170 billion soccer industry, and its 5 billion fans.

Infantino made this announcement on Friday at the White House Crypto Summit, after President Donald Trump invited him to speak at the event.
> “Imagine the potential that there is around the world, only in soccer, if we develop it,” Infantino stated.
He expressed FIFA’s commitment to developing FIFA coin, stating, “FIFA is very interested under my presidency to develop FIFA coin, and to do it from here, from America.”

He also invited attendees at the summit to collaborate on the project.
> “I’m not an expert at all,” Infantino acknowledged. “If there is anyone here who is interested, team up with FIFA, here we are in the United States of America, and we will conquer the world of soccer with FIFA coin.”