Stellantis Names New Head of Jeep North America

(Reuters) – Automaker Stellantis (NYSE:STLA) announced on Tuesday that Bob Broderdorf has been appointed as the head of Jeep North America.

Broderdorf, who previously served as senior vice president for Ram brand operations and head of sales at Dodge, will now oversee strategy, sales, and marketing for Jeep in the United States, Canada, and Mexico.

Carlos Zarlenga, COO of Stellantis North America, remarked, “Bob’s diverse experiences … will be critical as the Jeep brand launches its electrified portfolio over the next several years.”

Broderdorf replaces Bill Peffer, who will take on the leadership role for North America network development starting October 1, managing the company’s dealer network across the region.

Peffer succeeds Phil Langley, who is retiring after more than 40 years with Stellantis. Langley will remain until the end of the year to ensure a smooth transition for the dealer network, according to the company.