This column was co-written by Frank Chaparro, director of special projects at The Block, and Laura Vidiella of MNNC Group. The views expressed in this column are their own and do not reflect the opinions of their employers.
The idea of companies holding bitcoin on their balance sheets is gaining renewed traction. Many will recall the heady days of 2021 when firms like MicroStrategy popularized corporate bitcoin holdings, effectively transforming themselves into speculative bitcoin plays. Jack Dorsey’s Block and, for a time, Tesla followed suit. Crypto lenders like Genesis even launched “treasury” businesses to attract CFOs looking to park reserves in bitcoin.
Despite the appeal, regulatory headwinds have long complicated corporate adoption. Back then, U.S. tax treatment required firms to mark down bitcoin losses but prevented them from marking up gains—a tough sell for conservative financial officers. This was adjusted ultimately. Still, a new administration could soften these types of hurdles, reducing headline risks and making corporate bitcoin holdings more palatable.
Corporate Activity Heats Up
- Marathon Digital (MARA): Purchased ~12,000 BTC worth $1.1 billion, raising its total holdings to ~40,000 BTC.
- MicroStrategy: Added 21,000 BTC last week, doubling down on its bitcoin-centric strategy.
- Riot Platforms: Upsized its convertible note offering to $525 million, signaling continued crypto expansion.
- Microsoft: Shareholders rejected a proposal to hold BTC reserves, as expected.
As for price, bitcoin rebounded following a $1.6 billion liquidation event on Monday. Maybe we can thank our friends above.
Coinbase's Bullish Outlook
Equity analysts at Needham & Company raised their price target for Coinbase shares from $375 to $420, citing record-high December trading volumes and resurgent retail interest in altcoins. Elevated volatility—especially with bitcoin trading around $100,000—has been a key driver.
“Total Q4 2024 volume is expected to reach $435 billion, generating $2.1 billion in revenue with EPS at $2.37 per share,” the analysts noted. They forecast 2025 revenue at $8.9 billion with EPS of $9.61.
Despite this optimism, Coinbase shares traded at $316.01, down 8% on the day. Still, the stock has surged over 80% year-to-date, fueled in part by bitcoin’s rally following Donald Trump’s election victory in November. Investors continue to see Coinbase as a proxy for betting on the broader crypto market.
As crypto's next chapter unfolds, corporate interest in bitcoin may be poised for a revival—especially if regulatory clarity improves.
The Block’s Frank Chaparro serves up the latest headlines, charts, trends, and views on crypto and DeFi from around The Block, Twitter, and The Scoop pod. Subscribe to The Scoop newsletter, which hits inboxes on Tuesday and Friday mornings.
Subscribe to The Scoop on Youtube, Apple, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts. Please send feedback and revision requests to [email protected].
Comments (0)