Zeta Global Sees Surge in Marketing Platform Engagement

Zeta Global (NYSE: ZETA) shares gained nearly 14% in early trading Wednesday after announcing a significant 108% year-over-year increase in the usage of its Zeta Marketing Platform during the Cyber Five period, from Thanksgiving to Cyber Monday.

This surge is attributed to brands seeking personalized marketing across channels for improved business results during the holiday shopping season. The company's platform maintained 100% uptime, allowing brands to execute their strategies effectively, despite the holiday season being five days shorter this year.

David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, stated that the Zeta Marketing Platform empowers brands to engage high-intent shoppers where they want to be reached, leading to exceptional efficiency and effective outcomes during critical shopping days.

Although Thanksgiving weekend recorded high engagement levels, the holiday shopping season is far from over. A Zeta survey of over 6,000 consumers revealed that 53% of shoppers plan to start their holiday purchases in December, an 8% increase from the previous year. This shift in consumer behavior aligns with Zeta's data showing a decline in holiday-related activity in October and November compared to past years.

With consumer confidence at a 16-month peak, Zeta expects continued strong demand for digital marketing tools that provide efficient, ROI-focused results. As consumer behaviors evolve, the Zeta Marketing Platform is positioned as a vital tool for marketers aiming for deeper engagement and stronger performance results throughout the remaining holiday season.

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