Virtune Partners with Polkadot to Promote ETP in Nordic Region

Investing.com – Swedish digital asset manager Virtune has partnered with Polkadot Network to promote its Staked Polkadot Exchange-Traded Product (ETP) across the Nordic region.

The collaboration aims to increase awareness of Virtune’s ETP offering, which was listed on Nasdaq Stockholm in January 2024, providing investors access to Polkadot (DOT) through a regulated and physically backed structure.

The Virtune Staked Polkadot ETP offers a 1:1 exposure to Polkadot, with staking rewards providing an additional 4% annual yield before fees. This regulated vehicle is available for both institutional and retail investors in Sweden, Finland, Norway, and Denmark.

The partnership will support a marketing campaign designed to bridge the knowledge gap regarding Polkadot's blockchain technology and its investment opportunities, according to Virtune's CEO, Christopher Kock.

The campaign will feature educational content, outdoor and digital ads, and large-scale events, focusing on Polkadot’s capabilities in decentralized finance, gaming, real-world assets, and artificial intelligence.

Kock stated, "Following a long and collaborative process with Polkadot OpenGov, we are both pleased and humbled to have earned the trust of the Polkadot community to lead Polkadot adoption in the Nordic financial market. We recognize a significant knowledge gap in this region regarding Polkadot's great capabilities, and we are committed to bridging this gap through a comprehensive campaign."

Virtune’s regulated ETP is backed by Coinbase (NASDAQ:COIN) Custody, facilitating staking directly from cold storage, ensuring that DOT tokens are never sent to third parties. Investors can access the product through platforms like Avanza and Nordnet, offering liquidity without lock-up periods.

Polkadot’s OpenGov system, which funds ecosystem development through community-approved proposals, supported this collaboration. With this campaign, Virtune aims to enhance Polkadot's profile in the Nordics, attracting new investors to its blockchain and growing project ecosystem.

Earlier this year, Polkadot streamlined its governance model to allow simultaneous voting on multiple issues, all managed by the community. The OpenGov system marks a major advancement in decentralized governance, giving DOT holders full control over the network without any central authority.